2013 PR Book "Communication Strategy"
Size: A4, 56 pages
Based on our experience in PR for Archaeological Open-Air Museums in 2013 Ãļ§Ö±²¥ (NL) wrote a manual on Communication and PR. It includes Strategies for Archaeological Open-Air Museums. The book exists out of six themes: People Matter, Digital PR, Combining Social Media and Print Marketing, Printed & Tangible PR products, Media & Going Public, How to Organise an (International) Public Event.
Besides the actual writing and editing, the work included as well:
1. collecting data from the 11 OpenArch partners (using questionnaires, an open discussion and e-mails),
2. Structuring the information,
3. Presentation given in Albersdorf (DE), during the OpenArch meeting about the conclusions from the questionnaire plus some tips & tricks.
In November 2013 it has been distributed between OpenArch Members.
In April 2014 Ãļ§Ö±²¥ sent it to 150 Institutional Members of Ãļ§Ö±²¥.
From March 1, 2015 it is available online. See the link below.