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Annual Conference of ICOM MPR

The International Committee for Museum Marketing & Public Relations of ICOM announces its annual conference in 2020 in Kassel and Berlin.

-> Call for Proposals is open

21-23 September 2020 in Kassel
24-26 September 2020 in Berlin

Introduction

In the Digital Age, when people are overwhelmed by data and information, museums are returning to the ancient art of storytelling to engage and inspire their audiences. Museums, which fundamentally preserve and interpret our history and environment, are uniquely suited to utilize narrative communication—or the process of storytelling—to offer transformative experiences through a variety of means, including live interpretation, multimedia on digital platforms, and scenographic design of narrative spaces.

On the Background of the Conference

The title, Narratives: Long Story Short, may be explained as a sequence of key terms:

• .. stands for a meaningful narrative that influences the way we perceive our environment and our history.
• .. stands for the act of storytelling through a variety of means for a range of purposes across museum departments and operations.
• Long /Short… stands for the condensed and descriptive representations of complex and historical contexts in a museum. Ultimately, an exhibition may be created with the means of scenography as a walk-through of argumentation, or a systematic process of reasoning.

While museums have long claimed sovereignty in the interpretation of exhibited contexts, today they also embrace a reciprocal dialogue with their visitors and communities using a vast array of tools, techniques, and methodologies.

21-23 September 2020 in Kassel

This conference, Narratives: Long Story Short, responds to these exciting developments that place new demands on museum communications. The themes of the conference will spark a dynamic exchange between participants:

• ARCHAEOLOGY OF NARRATIVES AND STORIES
  In this section the focus is on theoretical and methodical contributions to the topic of narratives and storytelling.
  Keynote speaker:  – Freie Universität Berlin
• NARRATIVES AND SOCIAL MEDIA
  This section deals explicitly with examples from the field of social media at the interface between content, conveyance, communication, and audience engagement.
  Keynote speaker:  – Regional Office for Non-State Museums in Bavaria
• NARRATIVES AND EDUCATION / COMMUNITY EXPERIENCES
  This section deals with work at the intersection between museum education and communication; it also deals with participatory concepts.
  Keynote speaker:  – Head of Marketing and Cultural Education, Ozeaneum – German Oceanographic Museum, Stralsund
• NARRATIVES AND CURATING
  In this section we address the interface between classical curatorial work and communication with a focus on the conveyance of contexts.
  Keynote speaker:  – founder of SAVVY Contemporary, Berlin and co-curator of documenta 14
• NARRATIVES AND SPACE
  In this section we explore the field of communication in space (scenography) using the concepts of narratives and storytelling.
  Keynote speaker:  – artistic director scenography, IMPULS DESIGN Hamburg
• NARRATIVES AND PLACE
  Documenta is an exhibition of contemporary art which takes place every five years in Kassel, Germany. It was founded by Arnold Bode in 1955. Every documenta is limited to 100 days of exhibition, which is why it is often referred to as the “museum of 100 days”.
  Keynote speaker:  – General Director of documenta und Museum Fridericianum gGmbH. N.N. a representative of the Indonesian artist group Ruangrupa – (curator team of documenta 15) (inquired)

24-26 September 2020, Berlin

The analytical-theoretical approach of the conference, which will occur in Kassel, will be followed by practical museum applications and activities during an extensive excursion program through the robust cultural and museum scene of Berlin. These theme-centered excursions focus on the houses on the Museum Island Berlin, the Humboldt Forum, and the Märkisches Museum – Stiftung Stadtmuseum Berlin.

Thursday 24 September 2020, Museum Island, Berlin

10.30 – 12.20 Altes Museum, Alte Nationalgalerie
12.30 – 14.00 Lunch Break
14.15 – 16.00 Neues Museum, James Simon Gallery
16.15 – 18.00 Pergamon Museum, Bode-Museum
FREE EVENING

Friday 25 September 2020, Berlin

10.30 – 16.30 Humboldt Forum
16.30 – 17.50 FREE TIME

18.00 Berlinische Galerie | Alte Jakobstraße 124-128 | 10969 Berlin
welcome addresses
, Director Berlinische Galerie, Berlin
, Chair ICOM-MPR

NARRATIVES AND POLITICS
Keynote speaker:  – Director General for Culture and Communication at the Federal Foreign Office

19.00 Panel Discussion; Berlinische Galerie
NARRATIVES AND AUDIENCES – BETWEEN ARCHITECTURE AND AUDIENCE DEVELOPMENT
, Berlinische Galerie, Berlin
Evgeniya Kiseleva, Pushkin Museum, Moscow
 Institute for Museum Research, SMB/SPK
, David Chipperfield Architects, Berlin

Moderation:
, chair, ICOM-MPR
, vice-chair, ICOM-MPR

closing ceremony

take aways, learnings

Saturday 26 September 2020, Berlin (optional)
10.00 – 12.00 Stiftung Stadtmuseum
12.00 – 14.00 Lunch break
14.15 – 17.00 Jüdisches Museum Berlin

Organizing Committee
, Lecturer Professor CAFA, Beijing, Chair of ICOM-MPR, Berlin
, director GRIMMWORLD, Board Member ICOM-MPR, Kassel

Email: 2020ICOMMPR@gmail.com

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